Where to start?
How about LinkedIn Learning’s Graphic Design Tips & Tricks by John McWade – Logo design: Think Simple. I appreciate how he articulates what is in the subconscious when we look at visuals.
While the video clip is only 3m40s, it will take me much longer than that to come up with a logo. Stay tuned!
Edit: John also talks about Make a beautiful logo with off-the-shelf type. I will go through font after font, and then I get fixated on one and I go yes, that’s it, and no, of course it’s not free, but that’s the one.
Lumiere Six is today’s winner! Nice, modern, clean, with that slight twist on the N that evokes the line chart that was a source of inspiration. Love. Perfect.
https://www.myfonts.com/fonts/latinotype/lumiere/six/
